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The role of a real estate agent, or why it’s worth hiring a real estate agent for sales?

The role of a real estate agent is complex. Selling a property requires time and energy from the seller. The same applies when someone is looking for their dream home. A reliable real estate agent can help reduce stress and increase the joy in the process of selling a property and searching for a new home. We have gathered some points that support why it’s worth hiring a real estate agent for sales.

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Why is choosing the right real estate agent important?

Real estate brokerage is a trust-based area in many ways.

Kenway Property believes in the trend that has been popular abroad for a long time, where a potential buyer or seller works with a reliable, well-prepared real estate agent. Not dozens of them.

You need a professional you know personally, trust, and can confide in regarding your financial situation and confidential information about your family or business.

Just like we don’t like switching dentists or lawyers, it’s worth working with a real estate agent whom we trust, who will find the property or potential buyer for us, always keeping the client’s interests in mind.

What is the role of a real estate agent?

The real estate agent carries out several tasks within the framework of buying or selling a property, which together help to complete the transaction.

These tasks include:

  • Listing a property for sale
  • Searching for a property for the buyer
  • Creating and posting appropriate advertisements
  • Handling advertising inquiries, answering questions
  • Taking high-quality photos of the property and uploading them for the advertisement
  • Presenting necessary and related documents
  • Assisting in small aesthetic repairs
  • Planning and participating in open houses
  • Pre-screening buyers and interested parties
  • Monitoring the price negotiation process
  • Scheduling meetings with potential buyers
  • Scheduling property inspections and appraisals
  • Preparing offers or purchase agreements
  • Sending necessary information to lenders for financing

Additionally, depending on individual needs, other tasks may be added to the list above.

What are the advantages of hiring a real estate agent?

Many people think that when selling a property, they don’t need a real estate agent since anyone can sell a property. This is true, but there are many advantages to hiring a real estate agent when selling or buying property.

  • Expert knowledge and experience. A real estate agent is a professional who knows the property values of the area better than anyone else. They can provide useful tips about the area’s features, schools, shopping, and other opportunities.
  • Advertisements. The real estate agent knows how to write ad copy that’s appropriate. They highlight important information and complement it with high-quality images.
  • Legal and tax questions. A real estate agent can help shed light on questions like what to do in the case of inheritance and how to handle taxes on buying and selling. In investment cases, they can help determine whether buying as an individual or through a company would be more beneficial.
  • Price negotiation. A real estate agent helps achieve the best possible price, given the options. On the buyer’s side, they can inform you if a property is priced higher than average in the area. On the seller’s side, they assist in targeting the right price, avoiding unrealistic expectations and underpriced sales, saving both buyer and seller from unnecessary stress.
  • Time-saving. With work and everyday tasks, most people don’t have time to organize property showings or search for endless listings. Your real estate agent has access to a wide range of potential properties.
  • Pre-screening clients. Pre-screening clients is very helpful because it’s important to know who you’re letting into your property. If an inquiry comes in, the real estate agent knows what questions to ask. Their questions can assess the buyer’s purchasing ability and whether the decision-makers will be present at the viewing.
  • Property availability. While you can only see properties listed publicly, a real estate agent has access to internal listings. They might have properties that are about to be listed for sale but haven’t yet appeared in advertisements.
  • Bank lists. Real estate agents have access to bank lists, which they can also offer to you.
  • Consideration of individual needs. Advertisements don’t always cover every detail. You might not find answers to your specific needs in the ads. A real estate agent who knows the property can answer these hidden questions. They can also provide additional information about local public transportation, swimming pools, schools, and other local features.
  • Background information. Every property has additional information that doesn’t appear in the advertisement. For example, in the case of purchasing foreign property, it could include local tax regulations for sales. In the case of domestic properties, the possibility of renting out the property may come up. Especially in the capital, certain districts restrict Airbnb rentals. A real estate agent can help with these questions as well.
  • Financing. Whether you are on the buyer’s or seller’s side, the real estate agent can assist here too. On the seller’s side, the agent can assess the buyer’s loan status during pre-screening. On the buyer’s side, they can recommend a mortgage broker who can provide information about financing options.
  • Assisting in negotiations. A real estate agent knows how to negotiate with potential buyers and property owners. They can help reach a compromise before finalizing the sale. They can point out facts and benefits to both parties.

How to find the right real estate agent?

A good real estate agent reduces the stress of buying or selling a property, as they can guide you smoothly and efficiently from start to finish.

Here’s how to find the right real estate agent:

Ask questions

When meeting with a real estate agent, ask about the area where you want to buy or sell. Assess the agent’s knowledge of the neighborhood. For example, you can ask about typical property prices, local crime rates, transportation, schools, or shopping opportunities.

You can also ask about the last property they sold in the area. This way, you can get up-to-date information about the agent.

Ask for references

You can ask the agent to direct you to previous clients so you can hear their experiences first-hand. It’s already a good sign if the agent doesn’t hesitate to provide references. Reference clients can answer questions such as how accurate the agent was during the process and how long it took to complete the sale.

Check their license

Real estate brokerage is a licensed profession. Do not work with an unlicensed agent. This might seem odd, but think about how many inconveniences you’ll avoid if this is clarified from the beginning.

This is especially important for foreign properties, as you’ll be relying on someone working in a culture unfamiliar to you.

Flexibility

Flexibility is especially important for a real estate agent if you have unique needs. For example, you may only want to communicate via email or messenger. You may work unconventional hours and need an agent who can show properties in the morning or afternoon. You might prefer not to be called constantly but only contacted when the agent finds properties that match your criteria.

When meeting with a real estate agent, let them know exactly what type of communication you need.

Compatibility

Property searching and selling is a process where you need to work closely with the agent. It’s worth choosing an agent with whom you have mutual compatibility from the start. This greatly contributes to a successful outcome.

Choosing the right real estate agent is an important part of a successful property purchase or sale.

For luxury and foreign properties, contact the Kenway team and choose from our real estate agents.

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